Written by: Dr. Andrew Akhaphong, DCN, MS, RD, LD, Mackenthun’s Fine Foods Registered Dietitian

Updated: January 21, 2026

According to a 2025 International Food Information Council survey, more than half of U.S. adults are unsure of their daily protein needs—despite one in three reporting increased protein intake over the past year.
 
As protein takes center stage in 2026 health and wellness trends, brands are responding with an explosion of protein-fortified products—from beverages and cereals to bread and even ice cream.
 
Why has protein become the nutrient everyone’s talking about?

1. Burn, Baby Burn

Protein stands out because of its powerful thermic effect: your body burns 20–30% more calories digesting it compared to other nutrients. That’s because protein must be broken down into amino acids. While our bodies can make 13 of them, nine must come from food. These amino acids are the building blocks behind everything from muscles and hormones to hair, nails, and a healthy metabolism. Studies show high-protein diets may result in an average 7% weight loss in six months!

Analogy of calories burning. Image Source: new beauty

2. Stronger, Steadier, Safer

A 2020 study from the Abbott Nutrition Health Institute highlights just how important protein is for healthy aging. Among nearly 4,000 older adults studied, those consuming very low amounts of protein were significantly more likely to experience falls—up to 1.65 times more—compared to those following higher-protein diets. Low muscle mass was another common trait in older adults who fell, leaving them with weaker muscles and less endurance to stay steady.

A diverse group of older adults stretching together at a park. Image Source: Wesley JvR | peopleimages.com

3. Good Night, Moon

In a 2024 study of over 35,000 adults, roughly 25% reported trouble sleeping. The common thread? Many were following low-protein diets! High-protein eaters, especially those enjoying chicken, turkey, or pork, slept better— getting an average of 8 hours of restful sleep per night. Chicken, turkey, and pork contain an amino acid, tryptophan, which is an ingredient for melatonin (sleep hormone).
 
Woman getting up in the morning, stretching and sitting tall, because she had a good night sleep. Image Source: Chinnapong | Adobe Stock

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